Turning an Introduction into a Solid Contact
Networking events are perfect opportunities to expand your professional circle but how do you turn a simple introduction into a solid, lasting connection?
Here’s how:
Have a Strategy - Do your research on the key contacts you want to meet. Read the company website or newsletter for recent accomplishments and projects. Initially stick to published topics in their bio. Too much research from personal social media pages my come across as creepy.
Be Genuinely Curious - People can tell when you’re truly interested. Ask open-ended questions about their projects and interests. This shows respect and also helps you find common ground.
Share Your Value - After learning about them, it’s your turn. briefly introduce what you do, but focus on how you can be of value to them. Position yourself as a resource.
Exchange Details - Don’t wait until the end of the conversation, if the interaction is going well, and you have offered your value - share your business card or suggest connecting online right away.
Follow Up - The real magic happens after the event. Send a personalized follow-up message within the week and reference something from your conversation to show you were actively listening. Provide any resources you agreed to sharing.
Remember - the goal is to build a relationship, not just collect business cards.
Bye Now.
